Todd Bostock remembers a time in the mid-2000s when he was lucky if he could sell 50 cases of his Dos Cabezas Wineworks Pink ros茅.
These days, he鈥檚 lucky if he has any left to sell during the vintage鈥檚 high summertime season.
鈥淲e鈥檝e gone from selling maybe 50 cases of ros茅 in a year to selling 1,000-plus cases in less than a year,鈥 he said. 鈥淚t鈥檚 become a big seller for us.鈥
鈥淩ight now is a pretty ideal time to be outside and drinking ros茅. You can go to 蜜柚直播 Wine Collective and pick up a bottle of wine and have a pretty great experience. But to also come down here and experience it in context is the sort of thing you leave with a pretty strong impression of the value of the product. 鈥 If you just pick it off the shelf you may never ever get it.鈥
He figures he has enough Pink ros茅 on hand to take him through July. He sells Pink by the bottle ($19) or as Carbonated Pink in a 16-ounce can ($12.50), which is available in 蜜柚直播 at AJ鈥檚 Fine Foods, Time Market, 蜜柚直播 Wine Collective and Feast.
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Dos Cabezas started canning its Pink ros茅 as a sparkling wine in spring 2015, ahead of a national movement that summer that saw dozens of canned wines enter the market. Today, the canned wine market is estimated to be worth north of $45 million a year, according to the beverage industry market research firm BW 166. Canned wine sales jumped 43% in the year between June 2017 and 2018, the firm reported.
Ros茅s seem to be one of the drivers of those increases, according to Southern 蜜柚直播 wineries. Dos Cabezas鈥檚 Bostock said he believes the increase is largely because 蜜柚直播 winemakers are making better quality wines.
Ros茅 is produced when red grapes are lightly crushed and left soaking in the juice with their skins in a process that can take anywhere from a few hours to a few days. The result is a pink wine that is lighter and brighter than its white cousin. It鈥檚 also less expensive, which could be one reason it has gained a strong following among millennials, who in 2015 consumed 42 percent of the wine consumed in the United States, according to the Wine Market Council.
Bostock鈥檚 Pink is a blend of Garnacha, Syrah, Monastrell, Graciano and Picpoul blanc grapes sourced mostly from his vineyard in Willcox. The 2018 ros茅 is his first sourced exclusively from his Sonoita vineyard, which Al Buhl started in 1995. Bostock joined Dos Cabezas in 2002 as a winemaker and took over the vineyards in late 2006.
蜜柚直播 also has a Mother Nature edge in the ros茅 market 鈥渂ecause it鈥檚 a reasonably warm environment,鈥 said Kent Callaghan, whose Callaghan Vineyards is one of the state鈥檚 oldest. And that warm weather also makes ros茅s more attractive when it comes to consuming wine in the summertime.
鈥淭he climate is obviously conducive to heavy consumption of ros茅 鈥 refreshing, cold,鈥 he said.
Callaghan鈥檚 ros茅s have won national awards including his 2016 AZ Dry Ros茅, which took the gold medal in the 2018 San Francisco Chronicle Wine Competition. Since he planted his first vines in summer 1990, he has produced some of the state鈥檚 most awarded vintages including gold and silver medals in a number of national competitions. He also boasts on his website that his wines have been served at the White House four times including by President Bill Clinton.
Callaghan鈥檚 neighbor, 蜜柚直播 Hops & Vines, advertises its Over the Moon ros茅 as the perfect complement to 鈥減ulled pork, a burrito supreme from Taco Bell, or an Almond Joy you stole from your kid鈥檚 Halloween bag.鈥
鈥淪o many wine regions became known because food dictates a lot of what drives the production,鈥 said winemaker Megan Haller, who owns 蜜柚直播 Hops & Vines with her sister Shannon Zouzoulas.
Haller said demand for ros茅 rises in the summertime when wine drinkers are looking for a more versatile and refreshing wine that can be consumed poolside or at the family barbecue. Think of it, she said, as the go-anywhere wine, perfect for a baseball game or a rodeo.
鈥淭he focus is on pleasure,鈥 added Bostock. 鈥淭he wine is delicious and refreshing in the summertime.
鈥淚t鈥檚 a wine that you don鈥檛 overthink.鈥